Article 2
This Decision is addressed to: KIMBERLY-CLARK CORPORATION PO Box 619 100, Dallas, TX 75261-9100, USA Done at Brussels, 16 January 1996. For the Commission Karel VAN MIERT Member of the Commission (1) OJ No L 395, 30. 12. 1989, p. 1. Corrigendum: OJ No L 257, 21. 9. 1990, p. 13. Merger Regulation. (2) OJ No C 213, 23. 7. 1996. (3) Deleted confidential information. (4) Deleted confidential information. (5) Deleted confidential information. (6) Deleted confidential information. (7) Deleted confidential information. (8) Deleted confidential information. (9) Business secrets replaced by ranges. (10) The Great Britain population corresponds to about 97 % of that of the UK. The Commission has been unable to obtain full and consistent data for Great Britain only, although it understands that Nielsen data is prepared on a Great Britain basis. The difference between the position for the island of Britain compared to the full UK figures is not considered significant so that UK and Great Britain data has been used interchangeably in the text to reflect the Great Britain position. (11) Deleted confidential information, replaced by 'more than`. (12) Deleted confidential information, replaced by 'more than`. (13) Deleted, business secret. (14) Business secret, replaced by ranges. (15) The 20,5 % imports from Finland which are quoted at paragraph 89 concerned only imports of parent reels. (16) Deleted confidential information. (17) Deleted confidential information. (18) Deleted confidential information. (19) Deleted confidential information. (20) Confidential information, replaced by ranges. (21) Confidential information, replaced by ranges. (22) Confidential information, replaced by ranges. (23) Confidential information, replaced by ranges. (24) Confidential information, replaced by ranges. (25) Confidential information, replaced by ranges. (26) Confidential information, replaced by ranges. (27) Confidential information, replaced by ranges. (28) In fact, overall, the UK imports about 150 000 tonnes, but it also exports slightly over 50 000 tonnes of which almost half goes to Ireland. (29) Confidential information, replaced by ranges. (30) Confidential information, replaced by ranges. (31) Deleted confidential information. (32) Business secret, replaced by ranges. (33) Business secret, replaced by ranges. (34) Deleted business secret. (35) Deleted business secret. (36) Deleted business secret. (37) Deleted business secret. (38) Deleted business secret. (39) Opposite the Great Britain position, there appears to be an inconsistency in the manner in which the parties attribute branded sales in Italy. The notifying parties have informed the Commission that Kleenex products [business secret] by an independent third party in Italy, namely Carrara. According to the parties [business secret]. In Italy, therefore, the parties attribute sales to the manufacturer and not the brand owner, whereas in Great Britain for private-label sales, the parties attribute sales to the brand owner, i.e. the retailer and not the manufacturer. This appears inconsistent. (40) Business secret, replaced by ranges. (41) Deleted business secret. (42) Deleted business secret. (43) Business secret, replaced by ranges. (44) Business secret, replaced by ranges. (45) Business secret, replaced by ranges. (46) Business secret, replaced by ranges. (47) Business secret, replaced by ranges. (48) Business secret, replaced by ranges. (49) Deleted confidential information. (50) Deleted confidential information. (51) Deleted confidential information. (52) Deleted confidential information. (53) Business secret, replaced by ranges. (54) Deleted confidential information. (55) Business secret, replaced by ranges. (56) This is only true for the larger British market as neither Kimberly-Clark nor Scott supply private-label products in Ireland, where Jamont is by far the leading private-label supplier. (57) Business secret, replaced by ranges. (58) Business secret, replaced by ranges. (59) Business secret, replaced by ranges. (60) The Commission recognizes that promotional efforts can attract a significant number of users to switch from private-label products to Andrex for the duration of the promotional campaign. However, there remains an underlying and substantial class of regular Andrex purchasers who remain loyal irrespective of the availability or not of special offers. Moreover, the fact that there is a large number switching out of private label to Andrex or Kleenex on a temporary basis, only serves to underscore the reputational characteristics of the brand with non-regular purchasers. (61) Confidential information, replaced by ranges.