Directive 2010/13/EU of the European Parliament and of the… Article 23

Article 23

1. The proportion of television advertising spots and teleshopping spots within a given clock hour shall not exceed 20 %. 2. Paragraph 1 shall not apply to announcements made by the broadcaster in connection with its own programmes and ancillary products directly derived from those programmes, sponsorship announcements and product placements.

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Other provisions in CHAPTER VII — TELEVISION ADVERTISING AND TELESHOPPING

Compiled from an official source version. Later amendments or repeals may not be reflected; the official text prevails. · Read the official text ↗ · Data as of 2026-07-04

CitationArticle 23 of Directive 2010/13/EU of the European Parliament and of the… (LawPlayer, data as of 2026-07-04)

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