Cooperation in culture, information, communication, audiovisual and media
Article 28
1. The Parties agree to promote cooperation in order to increase mutual understanding and the knowledge of their respective cultures. 2. The Parties shall endeavour to take appropriate measures to promote cultural exchanges as well as to carry out joint initiatives in this area. 3. The Parties agree to cooperate closely in relevant international fora, such as the United Nations Educational, Scientific and Cultural Organisation (Unesco), and the ASEM, in order to pursue common objectives and promote cultural diversity, respecting the provisions of the Unesco Convention on the Protection and Promotion of the Diversity of Cultural Expressions. 4. The Parties will consider means of encouraging exchanges, cooperation and dialogue between relevant institutions in the areas of audiovisual and media.