Additional requirements for infant formula and follow-on formula
Article 10
1. The labelling, presentation and advertising of infant formula and follow-on formula shall be designed so as not to discourage breast-feeding. 2. The labelling, presentation and advertising of infant formula, and the labelling of follow-on formula shall not include pictures of infants, or other pictures or text which may idealise the use of such formulae. Without prejudice to the first subparagraph, graphic representations for easy identification of infant formula and follow-on formula and for illustrating methods of preparation shall be permitted.