Production and marketing plan
Article 28
1. Each producer organisation shall submit a production and marketing plan for, at least, its main marketed species to its competent national authorities for approval. Such production and marketing plans shall have the aim of achieving the objectives laid down in Articles 3 and 7. 2. The production and marketing plan shall comprise: (a) a production programme for caught or farmed species; (b) a marketing strategy to match the quantity, quality and presentation of supply to market requirements; (c) measures to be taken by the producer organisation in order to contribute to the objectives laid down in Article 7; (d) special anticipatory measures to adjust the supply of species which habitually present marketing difficulties during the year; (e) penalties applicable to members who infringe decisions adopted to implement the plan concerned. 3. The competent national authorities shall approve the production and marketing plan. Once the plan is approved, the producer organisation shall immediately implement it. 4. Producer organisations may revise the production and marketing plan and shall, in such case, submit it for approval to the competent national authorities. 5. The producer organisation shall prepare an annual report of its activities under the production and marketing plan and shall submit it to its competent national authorities for approval. 6. Producer organisations may receive financial support for the preparation and implementation of production and marketing plans in accordance with a future Union legal act establishing the conditions for the financial support for maritime and fisheries policy for the period 2014–2020. 7. Member States shall carry out checks to ensure that each producer organisation fulfils the obligations provided for in this Article. A finding of non-compliance may result in the withdrawal of recognition.