General and specific objectives of information provision and promotion measures
Article 2
1. The general objective of the information provision and promotion measures is to enhance the competitiveness of the Union agricultural sector. 2. The specific objectives of the information provision and promotion measures are to: (a) increase awareness of the merits of Union agricultural products and of the high standards applicable to the production methods in the Union; (b) increase the competitiveness and consumption of Union agricultural products and certain food products and to raise their profile both inside and outside the Union; (c) increase the awareness and recognition of Union quality schemes; (d) increase the market share of Union agricultural products and certain food products, specifically focusing on those markets in third countries that have the highest growth potential; (e) restore normal market conditions in the event of serious market disturbance, loss of consumer confidence or other specific problems.