Eligible costs
Article 4
1. The following costs are eligible for Union aid: (a) the costs of the products supplied under the school scheme and distributed to children in educational establishments referred to in Article 22 of Regulation (EU) No 1308/2013, which may include the costs of purchasing, renting, hiring and leasing of equipment used in the supply and distribution of products, as provided for in the strategy of the Member State; (b) the costs of accompanying educational measures, including: (i) costs of organising tasting classes, setting up and maintaining school gardens, organising visits to farms and similar activities aimed at reconnecting children with agriculture; (ii) costs of measures aimed at educating children about agriculture, healthy eating habits, local food chains, organic production, sustainable production, and combating food waste; (c) the costs of publicity for the school scheme, which shall be directly aimed at informing the wider public about the school scheme, including: (i) the cost of the poster referred to in Article 12 of this Regulation; (ii) the cost of information campaigns by means of broadcasting, electronic communications, newspapers and similar means of communication; (iii) the cost of information sessions, conferences, seminars and workshops dedicated to informing the wider public about the school scheme and similar events; (iv) the cost of information and promotion material such as letters, leaflets, brochures, gadgets and similar; (d) the costs of networking measures to exchange experiences and best practices on implementation of the school scheme; (e) the costs relating to the obligation for Member States to monitor and evaluate the effectiveness of their school scheme; (f) the costs of transport and distribution of the products supplied under the school scheme, insofar as they are not covered by point (a) of this paragraph. 2. The costs referred to in paragraph 1 shall not be financed under any other Union aid scheme, programme, measure or operation. 3. Value added tax (VAT) is not eligible for Union aid. 4. Expenditure relating to personnel costs is not eligible for Union aid if those personnel costs are financed from public funds of the Member State.