Identification of a political advertisement
Article 8
1. For the purpose of determining whether a message constitutes political advertising within the meaning of Article 3, point 2, point (b), account shall be taken of all its features, including: (a) the content of the message; (b) the sponsor of the message; (c) the language used to convey the message; (d) the context in which the message is conveyed, including the period of dissemination; (e) the means by which the message is prepared, placed, promoted, published, delivered or disseminated; (f) the target audience; (g) the objective of the message. 2. The Commission shall draw up common guidance intended to contribute to the proper application of this Article.