Section 3
SEC. 3. The purposes of the Philippine Tourist and Travel Association, Inc., hereinafter called as the Corporation, shall be as follows: To develop the tourist industry through the promotion of tourism and travel to and within the Philippines; To formulate an integrated program of tourist promotion and development with the active participation of Government agencies, private entities and individual members of the community; To carry out an extensive publicity and promotion Program abroad and within the country, using all available methods and media, to attract, inform and assist tourists and travelers to come to visit in the Philippines as well as travel bureaus, tourist agencies and international carriers handling tourist and travel business, and to acquaint the public with the benefits of increased tourism and travel in the country; To maintain such services as may be necessary to facilitate travel, reception and accommodation of tourists s well as to help organize programs and schedules for group or guided tours, entertainment, enlightenment or amusement; To promote educational tours and increased travel within the country as a means of bringing about more extensive intercourse and national unity among the people and of developing pride and love of country through increased familiarity with its historic and beauty spots and with its wealth of natural resources; To locate, develop and place appropriate markers and guides to tourist attractions, resorts and other places of interest and to encourage and assist in the establishment of adequate facilities for the transportation and accommodation of tourists visiting them; To encourage, promote and assist all businesses and trades that would aid in adequately servicing the requirements of tourists and travelers as well as those that would develop and thrive with increased tourist traffic; To promote a spirit of service, mutual cooperation efficiency, courtesy and hospitality both among those that have anything to do with tourists and among the public at large, with a view to giving the tourists the best goods and services at uniformly attractive and reasonable rates and thus insure utmost satisfaction and goodwill among them as they leave the country; To publish and circulate accurate and up to date information about the Philippines: books, pamphlets, brochures, leaflets, circulars and other suitable literature regarding tourist and travel opportunities and attractions as well as those bearing upon the history of the country, its progress, its natural resources, and the culture of the people; To employ public relations or advertising counselors and, if necessary, to engage the services of corporations, firms or individuals for hire, on commission basis or otherwise to undertake specific and specialized tasks; To represent the Government in all such conferences and meetings concerning tourism and travel and may arise from treaties, agreements and other commitments to discharge such responsibilities of the Government as on tourism and travel to which it is a signatory; and To undertake any and all transactions and businesses as may be necessary, proper and convenient in the accomplishment of the objectives of the Corporation or as set forth in this Act.