RA 9593 (The Tourism Act of 2009) Section 53

Strategic Marketing Plan.

Section 53

SEC. 53. Strategic Marketing Plan. — The TPB shall draft comprehensive short-, medium- and long-term marketing plans for the Philippines as a destination for travel, business and investment, particularly tourism investment. It shall coordinate, insofar as practicable, with relevant agencies of the government and the private sector in the preparation of such plans. Such plans shall be duly approved by the Tourism Board. The Chief Operating Officer shall ensure that the marketing plans are duly implemented, and shall periodically report to the Tourism Board the status of their implementation. He or she shall also coordinate to ensure that the other agencies of the government and the private sector which assisted in the preparation of marketing plans perform their respective duties under the plans. SUBCHAPTER III-B. TOURISM PROMOTIONS FUNDING

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CitationRA 9593 (The Tourism Act of 2009) Section 53 (LawPlayer, data as of July 4, 2026)

Source: Supreme Court E-Library, Republic of the Philippines. Philippine laws are public documents (works of the government).

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