s 7 Advertisements
(1) The programmes broadcast by the Authority may, so long as the provisions of this Act are complied with in relation thereto, include advertisements inserted therein in consideration of payments to the relevant programme contractor or, in the case of an advertisement included in a programme or part of a programme provided under section 2(2)(b) of this Act, to the Authority. (2) Orders for the insertion of the said advertisements may be received either through advertising or other agents or direct from the advertiser, but neither the Authority nor any programme contractor shall act as an advertising agent. (3) It shall be the duty of the Authority to secure that the provisions of Schedule 2 to this Act are complied with in relation to the advertisements included in the programmes broadcast by the Authority. (4) After consultation with the Authority the Postmaster General may make regulations by statutory instrument amending, repealing, or adding to the provisions of the said Schedule. (5) Without prejudice to any of the duties incumbent on the Authority otherwise than under this subsection in relation to advertisements, it shall be the duty of the Authority to consult from time to time with the Postmaster General as to the classes and descriptions of advertisements which must not be broadcast and the methods of advertising which must not be employed, and to carry out any directions which he may give them in those respects. (6) Subject to subsections (7) and (8) of this section, nothing shall be included in any programmes broadcast by the Authority, whether in an advertisement or not, which states, suggests or implies, or could reasonably be taken to state, suggest or imply, that any part of any programme broadcast by the Authority which is not an advertisement has been supplied or suggested by any advertiser ; and, except as an advertisement, nothing shall be included in any programme broadcast by the Authority which could reasonably be supposed to have been included therein in return for payment or other valuable consideration to the relevant programme contractor or the Authority. (7) Nothing in subsection (6) of this section shall be construed as prohibiting the inclusion, in any part of a programme broadcast by the Authority which is not an advertisement, of any of the following matters, that is to say— (a) items designed to give publicity to the needs or objects of any association or organisation conducted for charitable or benevolent purposes ; (b) reviews of literary, artistic or other publications or productions, including current entertainments ; (c) items consisting of factual portrayals of doings, happenings, places or things, being items which in the opinion of the Authority are proper for inclusion by reason of their intrinsic interest or instructiveness and do not comprise an undue element of advertisement ; (d) announcements of the place of any performance included in the programme, or of the name and description of the persons concerned as performers or otherwise in any such performance, announcements of the number and description of any record so included, and acknowledgments of any permission granted in respect of any such performance, persons or record ; (e) items inserted at the request, or under the authority, of a Minister of the Crown (including a Minister of Northern Ireland) ; (f) such other matters (if any) as may be prescribed by regulations made by the Postmaster General by statutory instrument after consultation with the Authority, or as prohibiting the inclusion of an advertisement in any programme broadcast by the Authority by reason only of the fact that it is related in subject-matter to any part of that programme which is not an advertisement. (8) So much of subsection (6) of this section as prohibits the inclusion in programmes (other than advertisements) broadcast by the Authority of anything which could reasonably be supposed to have been included therein in return for payment or other valuable consideration to the Authority shall not apply to any programme so broadcast in an educational service provided under section 2(2)(c) of this Act. (9) Before making any regulations under this section the Postmaster General shall lay a draft thereof before each House of Parliament, and shall not make the regulations until a resolution has been passed by each House of Parliament approving the draft.