Article 1
1. Measures to promote an awareness of the health and nutritional value of milk and milk products for human consumption shall be financed under the conditions laid down in this Regulation. Essentially these measures shall be aimed at target groups such as medical staff, teachers and consumer categories selected on the basis of suitable objective criteria, for example, their age. The most effective means of information are to be used for these measures, including television. 2. The following may qualify as measures within the meaning of paragraph 1: (a) the implementation of an information programme covering the following aspects: - diet and CHD, - other CHD risk factors, - diet and haemostatic function, - diet and cancer, - diet and immune function, - infant feeding, - the role of calcium in nutrition, - micrountrients, - lactose intolerance, - milk protein allergy, - nutritional positives of dairy products. (b) the acquisition and assessment of scientific knowledge. 3. These measures shall be carried out within two years of the signing of contracts as referred to in Article 5 (1) (b). 4. The period fixed in paragraph 3 shall not prevent subsequent agreement to an extension where the party to a contract makes an appropriate application to the competent authority before the expiry date and provides evidence that, owing to exceptional circumstances beyond his control, he is unable to meet the deadline originally laid down. However, this extension may not exceed six months.