Marketing measures
Article 68
1. The EMFF may support marketing measures for fishery and aquaculture products which are aimed at: (a) creating producer organisations, associations of producer organisations or inter-branch organisations to be recognised in accordance with Section II of Chapter II of Regulation (EU) No 1379/2013; (b) finding new markets and improving the conditions for the placing on the market of fishery and aquaculture products, including: (i) species with marketing potential; (ii) unwanted catches landed from commercial stocks in accordance with technical measures, Article 15 of Regulation (EU) No 1380/2013 and Article 8(2)(b) of Regulation (EU) No 1379/2013; (iii) fishery and aquaculture products obtained using methods with low impact on the environment, or organic aquaculture products within the meaning of Regulation (EC) No 834/2007; (c) promoting the quality and the value added by facilitating: (i) the application for registration of a given product and the adaptation of concerned operators to the relevant compliance and certification requirements in accordance with Regulation (EU) No 1151/2012 of the European Parliament and of the Council ( 37 ) ; (ii) the certification and the promotion of sustainable fishery and aquaculture products, including products from small–scale coastal fishing, and of environmentally-friendly processing methods; (iii) the direct marketing of fishery products by small–scale coastal fishermen or by on–foot fishermen; (iv) the presentation and packaging of products; (d) contributing to the transparency of production and the markets and conducting market surveys and studies on the Union’s dependence on imports; (e) contributing to the traceability of fishery or aquaculture products and, where relevant, the development of a Union–wide ecolabel for fishery and aquaculture products as referred to in Regulation (EU) No 1379/2013; (f) drawing up standard contracts for SMEs, which are compatible with Union law; (g) conducting regional, national or transnational communication and promotional campaigns, to raise public awareness of sustainable fishery and aquaculture products. 2. The operations referred to in paragraph 1 may include the production, processing and marketing activities along the supply chain. The operations referred to in point (g) of paragraph 1 shall not be aimed at commercial brands.