Eligibility criteria
Article 10
Member States shall examine an application against the following criteria: (a) the operations and their underlying actions are clearly defined, describing the promotion activities and including the estimated cost; (b) assurances that the proposed costs of the operation are not in excess of the normal market rates; (c) assurances that beneficiaries have access to enough technical capacity to face the specific constraints of trade with third countries and have sufficient resources to ensure that the operation is implemented as effectively as possible; (d) evidence submitted by beneficiaries that enough products in terms of quality and quantity will be available to ensure answering the market demand in the long run after the promotion operation; (e) the consistency between the strategies proposed and the objectives set and the likely impact and success in increasing demand for the products concerned.