Eligibility criteria
Article 7
Member States shall examine an application against the following criteria: (a) the operations and their underlying actions are clearly defined, describing the information activities and including the estimated cost; (b) assurances that the proposed costs of the operation are not in excess of the normal market rates; (c) assurances that beneficiaries have access to sufficient technical and financial resources to ensure that the operation is implemented effectively; (d) the consistency with the strategies proposed and the objectives set and the likely impact and success in raising consumer's awareness about responsible consumption of wine and the risk associated with harmful alcohol consumption or about the Union system of protected designation of origin and protected geographical indications.