The Philippine Creative Industries Development Plan.
SECTION 8. The Philippine Creative Industries Development Plan. — The Council, in coordination with the NGAs referred to in the preceding section, shall formulate the Philippine Creative Industries Development Plan, hereinafter referred to as the Plan, that sets forth the objectives, targets, strategies, and activities on the development and promotion of Philippine creative industries. The Plan must be submitted to the President of the Philippines for approval within one (1) year after the effectivity of this Act and is subject to mandatory review every three (3) years.
The Plan shall include a three-year, six-year, and ten-year development timeline for its vision, mission, goals, and milestones.
The Plan shall include the following components, among others, as may later be determined by the Council:
(a) Well-defined and measurable economic goals and key performance indicators for the creative industries including value creation, contribution to gross domestic product, job creation, market creation and expansion, whether domestic or international, investment targets, and creative intellectual property targets;
(b) A review of the existing governance and policy framework under which the Plan may be implemented;
(c) Current data and findings of scientific, interdisciplinary and policy-oriented research on technological advancements, methodologies, distribution models, product lines, and value chains pertaining to creative industries in aid of the implementation of the Plan;
(d) Analyses of current and emerging trends and changes in technology, trade, consumption, demography, the environment, and health that impact the labor market for creative talent, and identification of skills gaps, in coordination with the private sector;
(e) Areas of possible strategic investments in the creative industries which will provide an enabling environment for micro, small and medium enterprises (MSMEs) to compete and sustainably grow and scale their businesses;
(f) Financial assistance programs, investments schemes, loan programs, and guarantees for MSMEs in the creative industries;
(g) Technical, technological, and financial assistance programs for the development, processing, commercialization and marketing of goods and services generated by the creative industries;
(h) Programs that promote stronger linkages and collaborations among stakeholders in the creative industries and government;
(i) Programs and areas of investment to incubate, encourage, and promote the development of original creative content and talent in the relevant creative industry domains;
(j) Strategies that allow creative industries to develop greater capacity and greater access to both national and international markets and harness their talents, skills, and know-how in the creative industries;
(k) Programs that promote the hiring and employment, occupational safety, and welfare of workers in the creative industries, in coordination with the Department of Labor and Employment (DOLE) and creative workers associations;
(l) Policies that ensure access of workers in the creative industries to sustainable and dignified work, and protection of their rights and welfare in accordance with law;
(m) Programs that promote a stronger intellectual property ecosystem among and across creative industries;
(n) A comprehensive digital acceleration plan for Philippine creative industries;
(o) Strategies towards the creation of a creative cities network to promote an avenue of mutual support and exchange of ideas among local government units (LGUs);
(p) Programs that establish a coordinative relationship with the leading national agency on disaster risk management and resilience to ensure that players of the creative economy are covered, involved, and included in all aspects of disaster management and resilience from planning to implementation; and
(q) Guidelines, programs, and strategies for the proper management of the Creative Industry Development Fund as provided for under Section 19 of this Act.
Secretariat to the Philippine Creative Industries Development Council.
SECTION 9. Secretariat to the Philippine Creative Industries Development Council. — A Secretariat to the Council shall be established within the DTI, herein referred to as the Secretariat, to be headed by an Executive Director IV (Salary Grade 29) who shall be appointed by the President of the Philippines.
The Executive Director IV shall be at least thirty (30) years of age at the time of appointment; must possess good moral character; be a person of proven integrity; is a holder of a college degree in a related field of discipline; a person of proven administrative proficiency, independence, experience, knowledge, and commitment to the promotion and development of the Philippine creative industries; and who has served in a position of leadership for at least ten (10) years in at least one (1) creative industry domain prior to the date of appointment.
The Executive Director IV shall be assisted by two (2) Deputy Executive Directors IV (Salary Grade 28) and an Administrative Staff consisting of at least one (1) of each of the following officers and employees:
(a) Policy Development Manager (Salary Grade 24);
(b) Research and Analytics Manager (Salary Grade 24);
(c) International Trade Development Manager (Salary Grade 24);
(d) Domestic Creative Industries Development Manager (Salary Grade 24);
(e) Project Manager: Creative Zones (Salary Grade 24);
(f) Project Manager: Digital Shared Services (Salary Grade 24);
(g) Project Manager: Training and Development (Salary Grade 24);
(h) Intellectual Property and Legal Specialist (Salary Grade 22);
(i) Financial Services (Salary Grade 22); and
(j) Administrative Secretariat (Salary Grade 18).
The Deputy Executive Directors shall have the same qualifications for appointment as the Executive Director.
The President of the Philippines shall appoint the Executive Director and the Deputy Executive Directors from a list of at least five (5) nominees submitted by the Council.
The Executive Director and the Deputy Executive Directors shall serve for a term of three (3) years, with reappointment for another term. In case of death, resignation, or removal for cause, their replacements shall serve only the unexpired portion of their respective terms.
Within one hundred twenty (120) days after the effectivity of this Act, the Council shall determine the organizational structure, staffing pattern, and compensation system of the Secretariat, including the duties, qualifications, responsibilities, and functions of its officers and staff members, and submit the same to the Department of Budget and Management (DBM) for approval. The officers and employees of the Secretariat shall be appointed in accordance with civil service laws, rules, and regulations.
Duties and Functions of the Executive Director.
SECTION 10. Duties and Functions of the Executive Director. — The Executive Director shall exercise the following duties and functions:
(a) Direct and manage the affairs of the Secretariat in accordance with the policies of the Council;
(b) Establish the internal organization of the Secretariat under such conditions that the Council may prescribe;
(c) Submit an annual budget and necessary supplemental budget to the Council for its approval;
(d) Maintain a database of all relevant data and information regarding the creative industries in conjunction with the PSA and such other agencies that maintain any related database;
(e) Maintain a database of accredited business support organizations and creative workers associations in the creative industries, in coordination with the Local Culture and Arts Councils (LCAC), pursuant to Section 22 of this Act;
(f) Conduct nationwide information dissemination campaigns to promote this Act and to build awareness on creative industries;
(g) Submit within thirty (30) days after the close of each fiscal year an annual report and other reporting requirements to the Council;
(h) Submit to the Council for its approval, policies, systems, procedures, rules and regulations that are essential to the operation of the Secretariat; and
(i) Perform such other duties as may be assigned by the Council or which are necessary or incidental to the office.
