s 10 False or misleading representation
(1) No person shall make a false or misleading representation that— (a) the goods are of a particular kind, standard, quality, grade, quantity, composition, style or model; (b) the goods have had a particular history or particular previous use; (c) the services are of a particular kind, standard, quality or quantity; (d) the services are supplied by any particular person or by any person of a particular trade, qualification or skill; (e) a particular person has agreed to acquire the goods or services; (f) the goods are new or reconditioned; (g) the goods were manufactured, produced, processed or reconditioned at a particular time; (h) the goods or services have any sponsorship, approval, endorsement, performance characteristics, accessories, uses or benefits; (i) the person has any sponsorship, approval, endorsement or affiliation; (j) concerns the need for any goods or services; (k) concerns the existence, exclusion or effect of any condition, guarantee, right or remedy; or (l) concerns the place of origin of the goods. (2) In this section, “quantity” includes length, width, height, area, volume, capacity, weight and number.