Development of new markets and promotional campaigns
Article 18
1. Support provided for promotional measures, as provided for in Article 40(3)(a), (d), (e) and (g) of the basic Regulation, may cover in particular: (a) the costs of advertising agencies and other service providers involved in the preparation and implementation of promotional campaigns; (b) the purchase or hire of advertising space and the creation of slogans and labels for the duration of promotional campaigns; (c) expenditure on publishing and external staff, required for the campaigns; (d) the organisation of and participation in trade fairs and exhibitions. 2. As regards products protected under Council Regulation (EC) No 510/2006 ( 20 ) , support may be granted for their promotion only from the date on which the name has been entered in the register as provided for in Article 7 of that Regulation.