s 1198 Name giving misleading indication of activities
(1) A person must not carry on business in the United Kingdom under a name that gives so misleading an indication of the nature of the activities of the business as to pose a risk of harm to the public in the United Kingdom or elsewhere . (2) A person who uses a name in contravention of this section commits an offence. (3) Where an offence under this section is committed by a body corporate, an offence is also committed by every officer of the body who is in default. (4) A person guilty of an offence under this section is liable on summary conviction to a fine not exceeding level 3 on the standard scale and, for continued contravention, a daily default fine not exceeding one-tenth of level 3 on the standard scale.