reg 18
In Schedule 11A (restrictions on product placement) — (a) for paragraph 3(1) substitute— (1) Product placement falls within this paragraph if it is in a— (a) children’s programme; (b) news or current affairs programme; (c) consumer affairs programme; or (d) religious programme. (b) at the end of paragraph 4(ba) omit “or”; (c) after paragraph 4(ba) insert— (bb) by or on behalf of an undertaking whose principal activity is the manufacture or sale of electronic cigarettes or electronic cigarette refill containers; or (d) omit paragraph 6(1)(a); (e) omit paragraph 7(2); (f) in paragraph 7(7)— (i) in paragraph (e), after “physical” insert “, mental”; (ii) after paragraph (e) insert— (ea) directly exhort such persons to purchase or rent goods or services in a manner which exploits their inexperience or credulity;