reg 33
In section 368F (advertising) — (a) for subsection (2) substitute— (2) Advertising of alcoholic drinks is only permitted in on-demand programme services if— (a) it is not aimed specifically at persons under the age of eighteen, nor does it, in particular, depict such persons consuming alcoholic drinks; (b) it does not link the consumption of alcohol to enhanced physical performance or to driving; (c) it does not create the impression that the consumption of alcohol contributes towards social or sexual success; (d) it does not claim that alcohol has therapeutic qualities or that it is a stimulant, a sedative or a means of resolving personal conflicts; (e) it does not encourage immoderate consumption of alcohol or present abstinence or moderation in a negative light; and (f) it does not place emphasis on high alcoholic content as being a positive quality of alcoholic drinks. (b) in subsection (4)(e), after “physical” insert “, mental”.