96/346/EC: Commission Decision of 20 September 1995 relating to a proceeding pursuant to Council Regulation (EEC) No 4064/89 (IV/M.553 - RTL/Veronica/Endemol) (Only the English text is authentic)

• CELEX: Regulation (EEC) No 4064/89
• Articles: 2

Article 1

The concentration in the form of the creation of the joint venture Holland Media Groep is declared incompatible with the common market. The Commission invites the parties to propose appropriate measures within a period of three months from the notification of this decision in order to restore effective competition in the market for TV advertising and independent Dutch TV production in the Netherlands.

Article 2

This Decision is addressed to:

1. Compagnie Luxembourgeoise de Télédiffusion SA (CLT)

45 Boulevard Pierre Frieden

L-Luxembourg

2. NV Verenigd Bezit VNU (VNU)

Ceylonpoort 5-25

NL-2036 AA Haarlem

3. RTL 4 SA

Villa Louvigny

Allée Marconi

L-2850 Luxembourg

PO box 1122,

L-1011 Luxembourg 4. Veronica Omroeporganisatie (VOO) BV

Laapersveld 75

NL-1213 VB Hilversum

5. Endemol Entertainment Holding

Zevenend 45

NL-1251 RL Laren

Done at Brussels, 20 September 1995.

For the Commission Karel VAN MIERT Member of the Commission

(1) It is true that NOS, as a member of the European Broadcasting Union (EBU) has preferential access to certain sports events. However, this does not include, in particular, the Dutch soccer league.

(1) In the study the 4 % is attributed to SBS/Arcade. However, as explained above, the market share gained by Arcade would mainly be to the detriment of MTV and could be included therefore in the market shares of the non-domestic channels.

(1) The assumption of the audience shares on which this scenario was based, however, does not appear to be realistic. The same is true for other theoretical scenarios calculated by the model in the study.