WHEREAS, it is the avowed policy of the Government to
promote and increase export trade, particularly of products which are made out
of indigenous raw materials and are of high labor content, in order to increase
the foreign exchange earnings of the country and broaden the base of
entrepreneurship and employment;
WHEREAS, Philippine-manufactured products, including
cottage, small-scale, and medium-size industries products from indigenous raw
materials, are mostly labor intensive,
WHEREAS, exports of Philippine products have manifested a
high market potential, particularly cottage industry products, as shown in 1971
when cottage industry exports gained the sixth position among the Philippines'
ten top exports, from its tenth position in 1967, and small scale and medium
size industries now have high priority in the development of industries with
high export potentials;
WHEREAS, in the export of Philippine-manufactured products,
including cottage, small scale and medium size industries products, the area of
product design poses a problem, among others, due to its limited adaptability or
lack of it, to meet the practical and aesthetic taste of the foreign market,
even as it should be expressive of Philippine culture; and
WHEREAS, the development, promotion and enchancement of the
product design of Philippine manufactured products, including cottage, small
scale and medium size industries products, could be best achieved through a
directed, specific and organized effort for the purpose, under circumstances
most conducive to art and creativity;
NOW, THEREFORE, I, FERDINAND E. MARCOS, President of the
Philippines, by virtue of the powers vested in me as Commander-in-Chief of all
the Armed Forces of the Philippines, and pursuant to Proclamation No. 1081,
dated September 21, 1972, and General Order No. 1, dated September 22, 1972, in
order to effect the desired reforms in the social, economic and political
structure of the country, do hereby order and decree: