SEC. 4. Whenever the market price of any of the articles or commodities mentioned in Section One hereof has risen or threatens to rise by 20% or more over its price on March 1, 1970, or whenever the Council deems that the prevailing price should be reduced because it has risen due to monopoly, hoarding, injurious speculation, manipulation and profiteering, the Council shall, after notice and hearing, establish or order such maximum price as shall be fair, just and reasonable: Provided, That the maximum price shall not exceed the production cost plus a mark-up of ten per centum thereof to the manufacturer or producer, five per centum of the net cost of acquisitions to the wholesaler and ten per centum to the retailer if the articles or commodities are locally manufactured, or the landed cost plus a markup of five per centum to importer or indentor, and ten per centum to the retailer, if the articles or commodities are imported.
The following factors shall be taken into consideration by the Price Control Council in the fixing of the maximum prices of articles, commodities or goods to be used by the producer or manufacturer:
In case machineries are used, if obtained through credit, the increase in the price brought about by the enforcement of the floating rate;
The increase in the interest for amortization purposes also brought about by the floating rate;
Increase in the price of ingredients or materials used as a result of the floating rate:
The increase in the cost of labor brought about by the increase of the minimum wage;
Cost of raw materials, imported or domestic, and in case of imported raw materials, the landed cost of the same, meaning the price paid, cost of transportation to the Philippines, customs and other government imposts, storage fees and transportation expenses to the site of the factory or plant;
Increase in the cost of transportation and such other factors as may be brought about by the increase in the cost of production.
The prices fixed by the Council shall become effective ten days after publication in two newspapers of general circulation in the Philippines, one in English and one in the National Language.
Production cost shall include all ordinary and necessary expenses paid or incurred in manufacturing or producing the commodity, but shall not include marketing costs unless at least 70% of the total volume of sales are made directly by the manufacturer or producer. In no case shall the production or acquisition cost include any taxes which are passed on to consumers; and marketing costs shall in no case exceed the average marketing cost for the period from 1966 to 1970, inclusive, as allowed by the Bureau of Internal Revenue and certified by an independent certified public accountant.