1. Member States shall lay down the application procedure, which shall in particular provide detailed rules on:
(a)
verification of the compliance with the requirements and criteria set out in Article 4;
(b)
deadlines for presentation of applications and for examination of the suitability of each proposed action;
(c)
the products concerned and their marketing in conformity with the provisions of this Regulation, the national provisions and the relevant specification;
(d)
conclusion of contracts, including possible standard forms, provision of securities and arrangements for the payment of advances;
(e)
evaluating any given supported action.
2. The Member States shall select the application in particular against the following criteria:
(a)
consistency between the strategies proposed and the objectives set;
(b)
the quality of the proposed measures;
(c)
their likely impact and success in increasing demand for the products concerned;
(d)
assurances that any operator involved is effective and has access to the required technical capacity and that the cost of the measure which he plans to carry out himself is not in excess of the normal market rates.
3. Once having examined the applications Member States shall select those offering the best value for money and draw up a list within the limit of available funds and shall communicate them to the Commission using the form set out in Annex VIII in order to allow the other Member States to be informed and to increase coherence of the measure.
4. Two or more Member States may decide to select a joint promotion operation. They shall undertake to contribute to the financing and agree on administrative collaboration procedures to facilitate the monitoring, implementation and checking.
5. Member States shall ensure that any national or regional supported campaign are in agreement with measures financed under Regulation (EC) No 3/2008 or Regulation (EC) No 1698/2005 and measures funded under national and regional campaigns.
6. No support shall be granted under Article 10 of Regulation (EC) No 479/2008 for a given operation supported under Article 20(c)(iii) of Regulation (EC) No 1698/2005 or under Article 2(3) of Regulation (EC) No 3/2008.
7. Member States may provide for support to be advanced before any operation has been implemented, provided that the beneficiary has lodged a security.
8. Where Member States grant national aid for promotion, they shall communicate them in the relevant part of Annexes I, V, VII and VIII to this Regulation.